This year the AIR awards, or Jagermeister Independent Music Awards as they are now apparently known, have come under a bit of criticism for being sponsored by both Jagermeister and Nova, a station not known for playing anything remotely unsigned. However you shouldn’t let that distract you from the fact that unlike the televised music awards in this country, they recognise independent music that many people in the music consuming public might not pay attention to otherwise.
Another great thing about the AIR awards is that the general public are welcome to attend. This year the tickets are = $29 +bf and the event will feature live music from nominees Cloud Control as well as British India and Sally Seltman. It will all be happening tomorrow night (October 1st) at the Forum in Melbourne.
There are too many nominations to list here, but the ever so amazing Philadelphia Grand Jury are nominated for best breakthrough artist along with Cloud Control and Otouto.
For more information, head over to the ausindies website: http://ausindies.com.au/